COMPANY
Alton Sports has both the system and the capability to satisfy customer needs through its Creative Factory Project,
which leads new designs and styles, and to respond quickly to the changes in the global bicycle market.
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CI
Alton’s CI shows our philosophy of providing only the best for our customers with new paradigms of the bicycle culture.
Alton Sports has something for everyone, from the beginner models to the professional ones.
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Dynamic corporate culture
Our worldmark–type logo, which features highlights in italic, is the embodiment of our emphasis on the dynamic corporate culture.
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Product and corporate reliability
The letter “a” signifies a bicycle helmet, representing the stability and reliability of our products and our company.
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Communication with our customers
The lowercase letters symbolize our desire to appear as a friendly partner to our customers.
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Passion, vitality, and creative spirit
The color orange represents the youth and ideas, as well as our vitality and creative spirit.
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Signature
The color orange represents the youth and ideas, as well as our vitality and creative spirit.
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Colors
The color orange represents the youth and ideas, as well as our vitality and creative spirit.
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Color regulations
The color orange represents the youth and ideas, as well as our vitality and creative spirit.
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DO THE BEST, BE THE STYLE
Alton’s brand lineup is characterized by our commitment to high performance as well as an elegant and intuitive design philosophy.
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BRAND CORE VALUES
All our brands are organized around
the goal of achieving stylish and refined aesthetics,
fashionable design for a dynamic
and speedy riding, and innovative technologies.
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